Website SEO - Search Engine Optimization Services

Stop getting taken to the cleaners by fake Google Scammers & start ranking naturally with our 1-of-a-kind website search system

We are the Wisconsin leader for cutting edge website optimization programs

Badgerland Marketing is a local SEO, SEM, PPC & STO company focused on restructuring and refocusing websites to help them better capitalize on the search terms and keyword queries being used by potential clients on search engines like: Google, Yahoo and Bing. By ranking better on these search engines, a company will not only save money on their online advertising techniques, but many times be able to reduce and replace current forms of "old-school" offline advertising, thus allowing them to save thousands if not tens of thousands of dollars a year. To get great search results, you need a comprehensive approach to your website and search engine optimization.

With over 25 years of experience designing and building thousands of websites, Badgerland Marketing has learned what it takes to get your business listed at the top of major search engines. We use on-page optimization and off-page optimization to make it happen. We've learned the methods we use through many years of trial and error, tracking and then tweaking, and not by going to school and learning the way it "should be done." Because if it's one thing we've learned; just when you think you have it all figured out, major search engines like Google will change their algorhythms and put you right back to square one to figure it out all over again.

The programs that we've created aren't as complicated as other companies make them out to be. (If you're confused, it's easier to charge you more) We actually only need to know a few things before we start our research: 1) WHAT Search Terms do you want to show up for? & 2) WHERE do you want to show up? - It's that simple. Also, all of our programs are all-inclusive and can be utilized whether or not we host your website.

Complete Statistics Tracking to Help You Measure Results

Along with the program we implement, we will also incorporate Google Analytics to help you track your website results in real-time. You'll know exactly what your potential clients are looking at, how long they looked, where they found you and what search terms they used to get there. This allows you to plan and implement future marketing methods based on facts, vs. guessing and wasting money on things that aren't working.

Ongoing Website Support

One of the best things about working with Badgerland Marketing is the personalized service. Once you have decided to implement one of our programs, you will always be talking to and dealing with one of the owners, not some "just-out-of-college-geek" who thinks he knows how the real world works, or how your business operates. The 2 owners of the company have real-world business building experience. They have built over 15 companies and have over 30 years of contracting experience between them. So when you call the phone number with a question or issue, you won't have to track down the last person you spoke to...you'll be speaking to the owner, the same one you spoke to before.

If you're looking for "straight-shooters" who won't make false promises and aren't trying to make a quick commission on you, call today. We'll create an individualized program for your company for a price that's fair and won't break the bank, because our STO programs are typically a fraction of what other companies charge.

What is SEO (Search Engine Optimization)?

1. Organic SEO - Organic SEO is the foundation of search engine optimization. It’s the broad category that covers all non-paid strategies used to improve visibility in search results. Unlike paid ads, organic SEO focuses on building long-term exposure by earning your way to the top through relevance and authority.
   
   With organic SEO, you’re not buying clicks, impressions, or leads. Instead, you’re using proven tactics—such as content optimization, keyword targeting, and link building—that help search engines see your site as a valuable result for users. While it’s often called “free traffic,” the reality is that it takes time, effort, and investment in skilled professionals to make it work effectively.
2. Local SEO - Local SEO is a branch of organic SEO that zeroes in on improving visibility in a specific geographic market. It’s especially powerful for small businesses, service-based companies, brick-and-mortar shops, and franchises that need to show up when people search for “near me” solutions.
   
   Because most local searches happen through Google and Google Maps, optimizing your Google Business Profile (GBP) is at the core of local SEO. Showing up in Google’s “Local 3-Pack” can drive a steady stream of customers right to your door. Beyond GBP, local SEO also includes strategies like collecting customer reviews, building local citations, and tailoring your website content to location-specific keywords.
   
   For businesses competing in a crowded market, local SEO is often the most valuable type of SEO, as it helps you dominate in your own community before trying to compete nationally.
3. On-Page SEO (On-Site SEO) - On-page SEO focuses on the elements you can directly control on your own website to improve search visibility. This includes optimizing both the written content and the underlying code that helps search engines understand the page.
   
   Common on-page SEO techniques include fine-tuning title tags, meta descriptions, headers, URLs, and image alt text, along with ensuring your content is keyword-rich, helpful, and well-structured.
   
   Content SEO - Content SEO is a key part of on-page optimization. It’s all about crafting content that not only speaks to your audience but also aligns with how people search online. By refining headlines, keywords, metadata, and overall readability, you can keep your pages aligned with search engine algorithms while staying useful to your visitors. Content is never “set and forget”—it should evolve as search behaviors and ranking factors change.
4. Off-Page SEO (Off-Site SEO) - Off-page SEO refers to everything done outside of your website to boost your rankings and credibility. While on-page SEO is about what happens within your site, off-page SEO is about how the rest of the internet perceives you.
   
   The most well-known tactic is link building—earning backlinks from other reputable sites that point to your content. But off-page SEO also includes managing online reviews, building brand mentions, and increasing your overall authority and trustworthiness across the web. The stronger your reputation outside your own website, the better your site performs in search rankings.
5. Technical SEO - Technical SEO deals with the behind-the-scenes structure of your website. It ensures your site is easy for search engines to crawl, index, and understand. Without strong technical SEO, even the best content may struggle to rank.
   
   This area of SEO includes improving site speed, making sure your site is mobile-friendly, fixing broken links or errors, setting up proper redirects, and creating XML sitemaps. Technical SEO lays the groundwork so that your on-page and off-page efforts can actually deliver results.

Questions on SEO?

Call us today to speak with an owner, and get a no risk, no pressure free consultation. Call 262-955-2919. You can also complete our Contact Form and we will contact you.